Birmingham-based Skyline Marketing have announced a number of key trends the outsourcing sales and marketing industry can expect to see going into 2014.
Skyline Marketing is an outsourced sales and marketing firm based in Birmingham. The firm represents British brands and trades with local suppliers in the Birmingham area; it is the most sought after company in the West Midlands when it comes to sales and marketing campaigns. Jamie Talbot, Managing Director of Skyline Marketing and a regular speaker at entrepreneurial events in the UK has delivered his predictions for the outsourced sales and marketing industry for 2014.
The first prediction is the decline of print advertising will continue to drop. The decline of advertising sales has been particularly pronounced in some industries. The total newspaper revenue loss globally in the last six years stands at 39%, which equates to $51 billion of lost revenues a year and since 2005 there has been a 30% decline in newspaper ad revenues. One of the main reasons for this is because advertisers have chosen to migrate to the various digital options over print ads; the audience’s growing preference has been for the internet. And this trend is not showing any signs of going into reverse. The digital revolution is gathering pace.
A new era of collaboration – Jamie Talbot of Skyline Marketing predicts the demand for sales and marketing campaigns to merge will become prominent; the power of Smarketing. Smarketing is the alignment and connection between sales and marketing. Marketing is everything that is done to reach and pursued prospective customers whereas the sales process is everything that is done to close the sale and obtain a signed agreement or contract between the company and the customer. Both the marketing and sales processes are necessary for the success of a business and a business cannot do one without the other. ‘As we look towards 2014, Skyline Marketing will develop a service that brings together both the marketing and the sales process to create a more efficient communication from the client to the customer,’ said Managing Director Jamie Talbot. ‘By merging the functions and up-skilling individuals to be able to work both roles is our ultimate goal at Skyline Marketing and will lead to higher productivity,’ added Jamie Talbot.
Skyline Marketing’s final prediction is that the marketing industry will continue to face challenges and will need to continue to innovate in order to restore confidence in the sector. Due to factors such as globalisation in outsourcing, there is an increased push to improve the efficiency and effectiveness of organisations. At Skyline Marketing, the firm predict that they will need more than good products in order to survive; they will require innovative processes and management that can drive down costs and improve productivity. ‘Innovation is important as it is one of the primary ways to differentiate your services from the competition. Here at Skyline Marketing we endeavour to create innovative business strategies and direct marketing campaigns to make our firm stand out from the crowd,’ explains Jamie Talbot.
Looking forward to 2014, Skyline Marketing will monitor their predictions and will put in place strategies to ensure a successful start to the New Year.