As the go to firm for brands looking to dramatically increase sales, Liverpool based firm, Skyline Marketing know better than most just how much of a boost surpassing sales targets can give a business. The firm recently revealed some of the secrets that have helped them drive sales over the years.
In today’s fast-paced, ever changing consumer environment, many businesses are finding sales targets are becoming more difficult to reach as businesses are unsure how to react to market and consumer behaviour changes. With consumers becoming savvier and always looking for the best deals before they buy, some businesses are finding it hard to adapt and clinch those all-important sales.
However, sales firm Skyline Marketing believes that with the right approach, any business can surpass their sales targets. The firm favours the unique marketing techniques of direct marketing and event marketing because they believe that consumers desire that personalised touch and human interaction in what has become a largely digital market. By being able to offer solutions and advice in person, Skyline Marketing believe that consumers are more likely to buy from these brands even if they are more expensive than the competition as they know they are going to get a good service.
Skyline Marketing has offered their advice on how to smash sales targets:
Selling is about value
It is now much easier for people to research online before they even get to the point of contacting a salesperson, making it more challenging for salespeople to have high-value conversations. Top sellers believe that the ability to sell value over price is the top characteristic of high performing salespeople. Companies leading the way in sales productivity focus on enabling salespeople to consistently engage in these value conversations, highlights Skyline Marketing.
Content is the secret ingredient
Content facilitates effective sales conversations. Top-performing sales companies know the key role it plays in sales productivity. Skyline Marketing suggests ensuring a business has the right content and making sales representatives aware of where they can fit it when they need it.
Winners understand the importance of aligning sales and marketing teams
Top sales firms understand that sales enablement is best addressed by having the function sit inside the sales organisation and then work closely with teams outside as well. Having a strong relationship between the sales and marketing teams will help everything to work hand in hand and produce top sales results, highlights Skyline Marketing.
Skyline Marketing is an outsourced sales and marketing firm based in Liverpool. The firm specialise in a unique form of direct marketing which allows them to connect with consumers through face-to-face marketing methods. Skyline Marketing works on behalf of their clients’ brands to create long-lasting and personal business relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.