With personalisation being the number one factor customers crave from brands, Skyline Marketing Ltd offers an effective guide to personalising business strategies.
Skyline Marketing Ltd has looked into the results of a commissioned study conducted by Forrester Consulting that focused on personalised marketing and its affects. The study, entitled “The Personalization Imperative,” found that marketers and insights leaders have great belief in the power and benefits of personalised marketing. But many need additional outside help to overcome internal challenges as they work to deliver on their visions.
The study looked into the opinions of customer insights and marketing professionals across multiple industries and found that 94 percent rate personalisation as important, very important or extremely important for meeting their current marketing objectives. However, more than half of these reported some concern about the changes needed to implement personalisation into their business. But despite the challenges they know they will face, almost 75 percent of those surveyed said that they plan to increase investment in personalisation capabilities.
The study concludes with four important recommendations for companies looking to implement or improve their personalisation strategies. Skyline Marketing Ltd says that these recommendations are very helpful tips for those considering personalisation.
- Define clear goals and objectives as the basis for creating a personalisation roadmap.
- Asses the current state of the company’s personalisation maturity, based on what is possible today.
- Develop programs to leverage consumer data for real-time personalisation.
- Overcome internal resource constraints by identifying partners that understand how to turn big data into deep and actionable insights so it’s possible to meet the personalisation initiatives.
Skyline Marketing Ltd is an outsourced sales and direct marketing firm located in Birmingham. The firm use a personal approach to marketing by connecting with clients and consumers through face-to-face engagement in order to build personal and long-lasting relationships. Ultimately this approach improves their clients’ customer acquisition, brand loyalty and brand awareness.
Skyline Marketing Ltd says that there are many benefits of face-to-face marketing including the quick response time which can be lost over email or social media platforms. Another benefit is the personal touch which can be added to the service by connecting with consumers in this way. Connecting with consumers on a one-to-one basis allows for Skyline Marketing Ltd to build relationships and actually get to know the consumers, sometimes even by name. In turn, this has a positive effect on their clients’ brand loyalty.