As advocates of direct marketing, Birmingham’s leading outsourced sales and marketing firm, Skyline Marketing Ltd are delighted to announce their preferred marketing method grew by 8.6% last year.
Skyline Marketing Ltd is an outsourced sales and marketing firm located in Birmingham, UK. The firm specialises in direct marketing, a form of marketing that is used in almost every industry and business in the UK. The industry has remained fairly resilient to the changes in the economy in recent years, and offers businesses a cost-effective route to market.
The latest ‘Direct Marketing Market Report Plus 2014’, which was published in March by Key Note Publications Ltd examines the UK direct marketing industry. The report reveals estimates that show direct marketing grew by approximately by 8.6 per cent in 2013. This continued growth in recent years has resulted in direct marketing campaigns being responsible for around a quarter or all UK sales generated in the past year.
Skyline Marketing Ltd claim the reasons why direct marketing has been in such high demand is for its ability to be personal. Consumer personalisation is a growing trend throughout the UK, which involves consumers wanting brands to market their products or services to them individually. An article published by MarketingCharts.com on January 22 2014, titled “Consumers Say Personalization Influences Retail Purchase Decisions’, sourced statistics from Infosys that revealed 86% of consumers said personalisation influenced their purchases to some extent (www.marketingcharts.com). Direct marketing meets this demand from consumers and Skyline Marketing Ltd express how the marketing method gives them more control with customer service. By interacting with consumers directly, Skyline Marketing Ltd are able to give customers an excellent buying experience. Other benefits direct marketing offers include a high return on investment and the ability to generate immediate and measurable results.
The ‘Direct Marketing Market Report Plus 2014’, also reveals its predictions for the future of direct marketing. Its authors believe that technological innovations like 3D printing and projection mapping will contribute to the emergence of new direct marketing techniques in the near future. Skyline Marketing Ltd believe that whatever the future holds for direct marketing, they are confident the market will continue to experience positive growth.
Skyline Marketing Ltd is an outsourced sales and marketing firm based in Birmingham. The firm uses direct marketing to help clients acquire quality and long-term customers for their businesses throughout the UK.