Skyline Marketing Ltd: Advertisers Seek Alternative Ways to Speak Directly to Customers

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With advertising prices pushing businesses to look for alternative ways to connect with customers, Skyline Marketing Ltd promote their personalised face-to-face marketing campaigns which offer a very competitive return on investment.

Following the recent report which claims sky-high prices are pushing advertisers to seek out new ways of speaking directly to customers, Skyline Marketing Ltd promote their cost-effective direct marketing campaigns. The report, titled ‘Day of Reckoning’ Coming: Marketers Sound Off on Skyrocketing Sports Prices’ was published by Michael McCarthy of Adage on 21st  March 2014.  The article claims that huge marketing brands like American Honda Motor Co. have had enough of the sky-high prices associated with marketing, especially within the sporting industry. The article continues to say, ‘They warn a ‘day of reckoning’ is coming when Madison Avenue will just say ‘No’ to hyper-expensive sports programming such as the Super Bowl’ (adage.com). Tom Peyton, who is the assistant VP-advertiser for American Honda, told Adage their firm allocates 18 – 22 percent of its annual media budget to sports. However, in recent years the industry has forced to firm to pay higher prices, without getting any more sports for their money.

Skyline Marketing Ltd, an outsourced sales and marketing firm in Birmingham, claim that speaking directly to customers does not have to be expensive for marketers. Skyline Marketing Ltd develops personalised direct marketing campaigns which enables them to interact with their clients’ customers in person. By using direct marketing methods, it allows Skyline Marketing Ltd to guarantee all their clients a high return on investment and generate measurable results that clients can receive on the exact same day of the campaign. Managing director Jamie Talbot of Skyline Marketing Ltd says, “The industry works in cycles. We are always going to experience spikes in demand for certain forms of marketing. People buy from people, so a personalised campaign via direct marketing is a very successful way to generate sales.”

Skyline Marketing Ltd urges more businesses to invest in direct marketing campaigns as it guarantees more results for their buck. With marketers struggling to match competitors’ prices, Jamie Talbot claims direct marketing is the most efficient and cost-effective alternative to soaring advertising costs.

Skyline Marketing Ltd is an outsourced sales and marketing firm based in Birmingham’s thriving city centre. The firm is outsourced by businesses looking to expand their customer base and increase brand awareness. Skyline Marketing Ltd offers a cost-effective route into market, through personalised marketing campaigns to a range of local and national clients particularly those within the entertainment and gaming industries.

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