Skyline Marketing offers a unique direct marketing service to their clients which is personalised to accurately represent their brands to their target demographics and ideal consumer profiles. The firm connects with consumers on a face-to-face basis in order to create long-lasting and personal relationships with consumers. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients. Skyline Marketing believes that the increased demand for their direct marketing services is the reason for their growth in the first quarter of 2015.
Skyline Marketing believes there are several benefits of using direct marketing including:
Connecting directly with consumers
Direct marketing allows businesses to connect directly with consumers who are interested in the brand. The market research and data analytics involved in the campaigns means that businesses know exactly who their target demographics are, where they are based and can therefore connect with them directly, letting them know about products or services that are actually relevant to them, rather than just marketing to everybody and hoping that somebody is interested.
Direct marketing is more cost effective than other more traditional forms of marketing and businesses often see a higher return on investment. Skyline Marketing points out that their service is runs on a ‘no win-no fee’ basis meaning that their clients will not pay unless the firm reaches their pre-established goals for the client, which means that their business is never at any financial risk, even in times of economic downturn.
Build personal connections
Direct marketing allows brands to build personal connections with their consumers, something that cannot be done through more traditional forms of marketing or through social media marketing. These personal connections often lead to increased brand loyalty and happier customers.
Provides direct feedback
This direct feedback can be used to monitor the progress of the campaign and help to review if anything needs to change. Plus it reveals the results daily so future campaigns can be changed if necessary.
Skyline Marketing says that direct marketing is also being used in cross-channel marketing and this can be useful for brands who already have a strong online campaign but need to build more personal connections and push for higher acquisition and loyalty rates.