Birmingham based outsourced marketing firm Skyline Marketing plan to host a leadership workshop June 24th 2013 which will be based on Richard Branson’s steps to success from his book Screw Business as Usual.
Skyline Marketing has expressed their enthusiasm and support for Richard Branson’s ideas and values on leadership. While Branson, the creator of the Virgin Group, has been the business for over 40 years and can boast more than 400 companies under his wing today, the 62-year-old billionaire states that delegation and compassion are the keys to running his $18-billion Virgin empire.
Sir Branson said “Part of being a good leader is also the ability to know when to back away from a task. As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation,” he says. “I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.”
Jamie Talbot, managing director of Skyline Marketing agrees, “Leadership is an on-going process. Some people may display different levels of leadership naturally but everybody can encourage and grow their own leadership ability. It doesn’t happen overnight but over time it happens in indisputable ways.”
With Virgin America, his award-winning airline celebrating its five year anniversary last August, Branson argues seeking out the right people and listening to what they have to say is the most essential, but often most unused leadership ability. “Leaders who seek the feedback of both employees and customers facilitate innovative product development and brilliant customer service.“
Skyline Marketing plans to host a leadership development workshop in late June. Jamie Talbot is confident that promoting ideal leadership principles based on top tips taken from Screw Business as Usual will help budding entrepreneurs in the Birmingham area build their leadership skills and ultimately their business.