Skyline Marketing work hard to attract top talent to their firm. Here the sales and marketing specialists reveal their top tips for building a stronger sales force.
Liverpool-based Skyline Marketing pride themselves on their ability to attract top talent to their firm through their company culture and their business development opportunities. Skyline Marketing state how they have a motivated and ambitious company culture which aims to push their self-employed contractors to achieve the best results possible and encourages them to follow their own business goals.
Skyline Marketing offer unique business development opportunities which sees their talented self-employed contractors take on working opportunities in order to expand their business knowledge and enhance their skillsets. Skyline Marketing offer lessons in sales, marketing, leadership, finance, public speaking and business management on a voluntary basis in order to allow these individuals to gain hands-on experience within these environments before getting the opportunity to potentially run their own business.
Skyline Marketing highlights that having a skilled and adaptable workforce is vital for all businesses and should be a priority for all business owners. “A strong workforce is particularly critical for those within the sales industry,” reveals Skyline Marketing’s Managing Director, Jamie Talbot.
Here, Skyline Marketing have revealed their top 4 tips on how to develop a strong salesforce:
Everyone in the company needs to put the customer first. Business owners must ensure that each individual understands the company’s customer service strategy and should encourage everybody to develop their own personal mission to serve those customers in the best way possible. “Lead by example. Define and frequently communicate your company’s core values. Share success stories and highlight how valuable they are to your business,” recommends Jamie Talbot. By prioritising a customer-centric culture, all workers will aim to increase their insight and knowledge about sales and are more supportive of the company’s success.
Strong sales leadership
“You need to know the most important attributes of a sales leader and ensure these people are in the right position to lead,” states MD Jamie Talbot. It is important to have sales leadership that can inspire and not micromanage the team, reveals Skyline Marketing. They should provide clarity on sales roles, make the time to lead and foster a collaborative environment.
The right technology
It is important to keep up-to-date with the latest technologies that can aid the sales process, highlights Skyline Marketing. These technologies help businesses to implement more structured sales processes which are proven to increase flexibility and speed as well as improve sales force productivity.
To build a stronger salesforce it is important to be agile; this includes the ability to understand when something isn’t working. Business owners must adapt to make it easier to course correct and still make company revenue goals before it’s too late. In addition to providing the right technology, it is important to consider whether the firm offers the right selling environment and whether company processes are efficient.
Skyline Marketing is an outsourced sales and marketing firm based in Liverpool. The firm specialises in a unique form of direct marketing which allows them to connect with consumers via personalised marketing techniques. By connecting with consumers on a face-to-face basis the firm are able to establish long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.