With the football season upon us, Skyline Marketing look at the battle between BT and Sky and look which company wins.
With the new season due to kick off on the 8th of August, the rivalry between Sky Sports and BT Sports is hotting up following BT’s successful acquisition of the Champions League and Europa League. Skyline Marketing questions who will win the sports war.
Founded in 1990, Sky UK Limited (formerly British Sky Broadcasting or BSkyB) is a British telecommunications company which serves the United Kingdom. Sky provides television and broadband internet services and fixed line telephone services to consumers and businesses in the United Kingdom. It is the UK’s largest pay-tv broadcaster with 11 million customers as of 2015. It was the UK’s most popular digital TV service until it was overtaken by Freeview in April 2007. Its corporate headquarters are based in Isleworth.
BT Sport is a group of sports television channels in the United Kingdom and in Ireland, owned by BT Retail part of BT Group, which launched on 1 August 2013. The channels are based at the former International Broadcast Centre at the Queen Elizabeth Olympic Park in London. BT Sport is available on the BT TV, Sky and Virgin Media television platforms in the UK, and also for UPC Ireland in the Republic of Ireland.
BT Sport holds exclusive live UK TV rights to 38 Barclays Premier League matches per season as well as exclusive rights to the UEFA Champions League, UEFA Europa League, to promote their exclusive rights, they have used a series of ads, created by AMV BBDO, including one in which some of the footballers take on the header challenge and another in which Luiz goes for a swim. BT are looking to hone in on the glitz and glam of the Champions League, and want fans to get excited about watching the leagues big stars.
BT have a variety of packages available to customers, ranging from free, which includes 80 Freeview channels and the sport pack for free, up to a HD Package, which with additional features including broadband is £45 per month. BT are offering the sport package on its own, to non BT customers for a fee of £19.99 per month.
Jamie Talbot, MD of Skyline Marketing believes it is great to have more options available to consumers, it will keep the market competitive in terms of both service and price. BT have heavily invested in the sport package and MD of Skyline Marketing Jamie Talbot believes “this could be a game changer for BT, drawing in the sports fans will allow them to create a customer base, where they can wow customers and draw them away from their main competitors Sky.
Source: https://www.marketingweek.com/2015/07/24/battle-of-the-broadcasters-bt-and-sky-go-head-to-head-as-new-football-season-nears-kick-off/? nocache=true&adfesuccess=1