Skyline Marketing in Liverpool, states that brands have just 3 seconds to make an impact and engage consumers
Competition for customer attention is at an all time high. This is a huge challenge for brands that rely on traditional forms of advertising such as TV advertising. TV advertising is struggling and 2015 will be the first year in which streamed on-demand video overtakes scheduled broadcast TV viewing on a weekly basis; this means people can choose TV on-demand services where there are no ads, and even if they don’t, they will have even more ability to skip ads (source marketingmagazine.co.uk 27 May 2015).
The impact that this has is that when a brand gets in front of a customer to tell their story, they need to engage them properly within the first 3 seconds, otherwise they are gone. Marketers today must be prepared with what they are going to show or say that will make them stand out from the norm, and what promises can be made to keep the customer interested. When initially interacting with customers, the first impact must be as striking as it possibly can be.
Skyline Marketing is an outsourced sales and marketing firm based in Liverpool. The firm increases their client’s market share through innovative and cost effective direct marketing campaigns that work on a no win no fee basis.
Skyline Marketing realise that competition for customers is at an all time high and that choosing the wrong media mix can quickly result in large amounts of wasted money. Skyline Marketing excel at developing the right direct marketing approach which will be the most effective means of delivering their client’s marketing message to their target audience.
The firm offer direct marketing methods to potential customers in order to generate sales, build customer relationships and raise brand awareness; direct marketing has proven to be much more cost effective than traditional forms of TV advertising. Skyline Marketing delivers direct marketing campaigns that involve face to face presentations that deliver their client’s message and achieve their overall business goal. The firm believes that communicating with customers on a face to face basis delivers the greatest impact.